Currently 13th in Colombia’s Primera A, Equidad FC has long struggled to build a loyal fan base in a city dominated by Millonarios and Santa Fe.
Reports suggest Reynolds and his partners are considering a bold rebranding and even relocating the club to expand its appeal. Colombian journalist Felipe Sierra noted, “A name change is almost certain, and relocation is being evaluated.”
Despite these challenges, Equidad has shown promise on the pitch. Their Copa Colombia triumph in 2009 remains a career highlight for the club, and their squad features young talents like Elan Ricardo, who could thrive under new leadership.
Interesting purchase for Ryan Reynolds. La Equidad has been producing some solid talent out of Colombia
This should boost them a ton 👀 https://t.co/sJJHlr0ppP
— Nick Royalty (@thenickroyalty) December 13, 2024
Manager Alexis García and club president Carlos Zuluaga are expected to remain in place, providing stability as Reynolds aims to transform Equidad into a household name.
Reynolds and his team are reportedly considering rebranding the club and even relocating it to attract more fans. Colombian journalist Felipe Sierra mentioned that a name change is “almost certain,” with relocation being a serious option as well.
Despite these plans, La Equidad has shown promise, with their Copa Colombia victory in 2009 standing out as a highlight. The squad includes young talents like Elan Ricardo, while manager Alexis García and president Carlos Mario Zuluaga are expected to remain in charge.
Reynolds’ interest in football gained global attention after his purchase of Wrexham in 2020 with Rob McElhenney. Their journey to League One, documented in Welcome to Wrexham, inspired many fans worldwide. Now, Reynolds aims to create a similar story with La Equidad by using his marketing skills and storytelling to put the club on the global map.
Fans are eager to see how Reynolds’ creative genius will shape Equidad’s future, bringing new energy to Colombian football.