Mumbai: When art meets politics, the outcome is often provocative, and at the 2025 Cannes Film Festival, Indian actress Ruchi Gujjar delivered just that. Her appearance on the red carpet became an international talking point, not just for its breathtaking Rajasthani craftsmanship but for the necklace she wore: a custom piece featuring the image of Indian Prime Minister Narendra Modi. With cameras flashing and fashion critics abuzz, Ruchi’s bold accessory choice fused national pride with high fashion, creating a moment that was as powerful as it was polarising.
In a festival known for avant-garde glamour and international cinema, Ruchi’s sartorial statement carved a unique space. Rather than following the glittering gowns and luxury brands often showcased at Cannes, she took a different route, highlighting India’s cultural opulence while paying tribute to a political figure she deeply admires.
Ruchi Gujjar’s Cannes look: Bold statement wrapped in gold
Ruchi Gujjar’s entire look at Cannes was steeped in tradition and symbolism. She donned an opulent gold lehenga created by Jaipur-based designer Roopa Sharmaa. The outfit dazzled with intricate mirror work, Gota Patti embellishments, and fine embroidery, showcasing the regal artistry of Rajasthan. Complementing the lehenga was a handcrafted Bandhani dupatta designed by Ram of Zaribari, heavily adorned with Zardozi and traditional Gota Patti work. “Wearing this dupatta felt like I was draping the soul of Rajasthan,” Ruchi shared.
But it was her necklace that stole the spotlight—a striking neckpiece featuring the face of PM Narendra Modi, crafted using traditional Rajasthani motifs and mirroring Modi’s distinctive aesthetic. Matched with earrings, a maang tikka, and red alta on her hands, the entire ensemble became a tableau of culture and patriotism.
Take a look at her pics here:
Controversy and conversations:
Ruchi’s choice was quickly dubbed “controversial couture” by several fashion observers. While some praised her for taking a bold stance and proudly showcasing her national pride, others questioned the appropriateness of politicising a global fashion event.
Ruchi, however, remained unapologetic. “The necklace is more than jewellery—it’s a symbol of strength, vision, and India’s rise on the world stage,” she explained. “I wanted to honour our Prime Minister, whose leadership has taken India to new heights.”
Larger implication: Fashion as a canvas for identity
Ruchi Gujjar’s Cannes appearance marks a pivotal moment in how Indian identity is presented globally. Her ensemble challenged conventional notions of red carpet fashion, replacing haute couture with handmade heritage, and couture neutrality with political homage. The move mirrors a broader trend where celebrities increasingly use fashion as a medium for activism, cultural storytelling, and political commentary.
While some may view the necklace featuring PM Modi’s face as controversial, it undeniably sparked discourse about India’s global image, the place of patriotism in fashion, and the agency of female celebrities in crafting bold narratives on their terms.
At the 78th Cannes Film Festival, actress Ruchi Gujjar blended politics and tradition with fashion, wearing a necklace featuring Indian Prime Minister Narendra Modi. Her symbolic accessory, paired with an ornate gold lehenga, ignited global discussions around patriotism, identity, and the evolving role of fashion as a platform for personal and political expression. Fashion Lifestyle News -Fashion Trends, Beauty Tips, Celebrity Party News, Relationship advice, Travel and Food Tips