New Delhi: Food delivery app operators Zomato and Swiggy are upping the ante in their race to attract more consumers in a bid to shore up their bottomline. While Zomato is a listed comoany, Swiggy is just 2 days away from a market listing. The two comaoneis are also toying with various features that allow them to offer more services in their already popular platforms and tap wider user base.
The 2 companies are currently also locked in a battle for consumers in the quick commerce delivery face with their respective brands, namely, Blinkit and Swiggy Instamart.
What is Zomato Food Rescue
Food delivery aggregator Zomato rolled out a feature called ‘Food Rescue’ to avoid wastage of food when orders are cancelled. In a post on social media platform X, Zomato CEO Deepinder Goyal said while the app discourages food delivery cancellation, nearly 4 lakh orders still end up cancelled every month. Going forward, Zomato will offer such cancelled orders to other customers who are looking for a similar item. The app will offer the order for a limited time at an unbeatable price.
We don’t encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage.
Inspite of stringent policies, and and a no-refund policy for cancellations, more than 4 lakh perfectly good orders get canceled on Zomato, for various reasons by customers.… pic.twitter.com/fGFQQNgzGJ
— Deepinder Goyal (@deepigoyal) November 10, 2024
The cancelled orders will be listed on the app home page for a limited period. Restaurant partners have agreed to the new feature whcih will also reimburse the restaurant for the cancelled order while also offering them a portion of the earnings from the rescue order.
Rescue orders mean that the individual who cancelled the order will also receive some of their money back. Zomato has excluded certain perishable items such as shakes, ice creams and smoothies among others from the Food Rescue scheme.’
What is Swiggy Yello
Swiggy Yello, a new feature of the food aggregator app, may broaden a customer’s access to services beyond food and grocery delivery to professional services, the ET reported, citing people familiar with the matter. Swiggy is piloting Yello in some areas wherein users can access a plethora of professionals ranging from lawyers and astrologers to dieticians and therapists, according to the report.
The food aggregator is also eyeing the rollout of a premium subscription service titled ‘Rare’ which will offer access to closed-door events apart from high-end restaurants, according to the report. Swiggy’s IPO, which was subscribed over 3X, is likely to list on the exchanges on November 13, 2024.
Food delivery aggregators Zomato and Swiggy have are rolling out interesting features to enrich the user experience for their customers. Here’s how Biz News Business News – Personal Finance News, Share Market News, BSE/NSE News, Stock Exchange News Today
