New Delhi: Lionel Messi’s sports drink, Mas+ by Messi, has been announced as the official hydration partner of Inter Miami. The club confirmed the partnership on Thursday, marking another major step in Messi’s growing brand influence off the pitch.
The deal means Inter Miami players, including Lionel Messi and Luis Suarez, will now use Mas+ during games and training sessions. Fans attending matches at Chase Stadium in Fort Lauderdale will also get to experience Mas+ through activations and promotions. The drink will be available at the stadium, adding to the growing connection between Lionel Messi’s brand and the club.
Lionel Messi’s passion for hydration and young athletes
Mas+ by Messi expands its reach with Inter Miami partnership. (Image via Inter Miami)
Mas+ by Messi isn’t just for professional athletes. The drink will also be provided to Inter Miami’s academy players, reinforcing Lionel Messi’s commitment to supporting young footballers. The Argentine legend has often spoken about the importance of hydration in football, and now his drink will fuel the next generation of talent at the club.
Lionel Messi, who won the MLS MVP award last season, shared his excitement about the partnership. “It’s a huge honour and joy that Mas+ by Messi is becoming a partner of Inter Miami,” he said. “We aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives.”
Mas+ is designed with electrolytes, vitamins, and natural flavours, with just 10 calories and 1g of sugar per 16.9-ounce bottle. It comes in four flavours inspired by Lionel Messi’s career—Miami Punch, Orange d’Or, Berry Copa Crush, and Limon Lime League.
Inter Miami’s President of Business Operations, Xavier Asensi, highlighted the significance of the deal. “Our elite players need proper hydration, and this partnership will give them exactly that,” he said.
Inter Miami fans will see Mas+ branding on coolers, towels, and press conferences, ensuring the drink is a visible part of the club’s setup. Fans can also buy Mas+ in stores and online, bringing Lionel Messi’s vision of hydration beyond the pitch.
Inter Miami has named Mas+ by Messi as its official hydration partner. The partnership ensures Messi’s drink will be used by players and available to fans at Chase Stadium on match days. Football Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
