New Delhi: PUMA India has signed a deal with the Indian Olympic Association (IOA) as the official footwear partner of the Indian contingent for the upcoming Paris Olympics 2024 scheduled from July 26 to August 11. The German-based sportswear manufacturer has launched a grand outdoor campaign ‘See the Game Like We Do” to celebrate the achievements of Indian athletes.
More than 100 athletes will receive a range of products such as travel footwear, trolleys, sippers, yoga mats, headbands, wristbands, socks, and towels. These products will be an immense booster for the athletes to enhance their training programme ahead of the marquee event.
It should be noted that 45 of the Olympics-bound athletes from the Indian contingent already have sponsorship from PUMA. It marks the largest squad to represent a single brand from India this Olympics season. The partnership between PUMA and IOA is meant to create a robust sporting culture in the country.
#IOA partner #PUMA launches #Paris2024 mega OOH campaignhttps://t.co/3COCY09xdd#sportzpower pic.twitter.com/nqdpWQ0rFE
— SportzPower (@SportzPower) July 11, 2024
“Through our partnership with the Indian Olympic Association, we will provide athletes with best-in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to bring to the fore and recognise the milestones achieved by athletes of our country through this campaign,” said Karthik Balagopalan, Managing Director of PUMA India.
“I hope our efforts to celebrate our champions will not only inspire others to give their best but also encourage many young and aspiring athletes to take up Olympic sports in India,” he added.
IOA prez says PUMA’s partnership to help Indian athletes achieve medal goals
IOA president and former Indian sprinter PT Usha acknowledged the partnership as a pathway in helping athletes achieve their mission to bring medals back home from Paris. She believes the equipments will amplify the preparations of Indian athletes at the highest level.
PUMA’s campaign featured double-Olympic medalist PV Sindhu, Tokyo Olympic bronze medalist PR Sreejesh, Asian Games silver medalist Kishore Kumar Jena. The idea behind this campaign is to recognise the relentless efforts of Indian Olympians.
PUMA India has signed a deal with the Indian Olympic Association (IOA) as the official footwear partner of the Indian contingent for the upcoming Paris Olympics 2024 scheduled from July 26 to August 11. Sports Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
