New Delhi: Royal Challengers Bengaluru (RCB) continues to set a new record in the world of sports media. The franchise has emerged as the most popular IPL team on social media for the fifth consecutive year. According to social media analytics tools Social Insider and SEM Rush, RCB topped the table with a stunning total engagement of 2 billion across Instagram, Twitter, YouTube, and Facebook.
The Bengaluru-based franchise has a 25% higher engagement than second-placed Chennai Super Kings (CSK). The achievement is also a testament to RCB’s strong presence in digital media. The franchise has seen a huge growth of 5 million followers across all social platforms.
RCB’s dominance on social media extends beyond the IPL. The franchise is ranked among the top 5 most popular sports teams worldwide on Instagram in terms of engagement and is trailing only behind Real Madrid and FC Barcelona. The team has surpassed other iconic clubs, including Manchester United, Liverpool, and Chennai Super Kings, solidifying its global appeal. The team also has 7.5 million followers on its WhatsApp broadcast channel and it is the most followed IPL team on WhatsApp.
“It’s all thanks to our 12th Man Army”: RCB’s vice president and Head Rajesh Menon
Royal Challengers Bengaluru’s vice president and Head Rajesh Menon thanked the fans for the achievement and said that their energy and belief are evident in every match whether it’s in the stadium or through social media.
“They are at the core of everything we do, and seeing this kind of response motivates us to keep pushing forward, staying true to what we stand for, and continuing to give our best” said Rajesh Menon, Vice President and Head, Royal Challengers Bengaluru.
These achievements and milestones underscore RCB’s strong connection with its fanbase in India and globally. The franchise’s innovative approach to engaging with fans on social media has set a new standard in the IPL. Ensuring that RCB remains in the lead on the digital sports landscape. As the IPL 2025 is approaching, RCB’s digital strategy and engagement continue to inspire.
Royal Challengers Bengaluru (RCB) continues to set new benchmarks in the world of sports media. The franchise has emerged as the most popular IPL team on social media for the fifth straight year. Cricket Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
