New Delhi: The anticipation surrounding the Paris 2024 Olympics is growing with every passing day. With just a week to go before the opening ceremony in the French capital, fans can’t wait for the action to begin.
Ahead of the global showpiece event, JSW Group, the pioneers of India’s Olympic movement over the last decade, has launched a campaign named – Rukna Nahi Hai. The film delves into the mindset of the athletes who will represent India on the biggest sporting platform a week from now.
The campaign was launched by reigning Olympic champion Neeraj Chopra, who was named the official brand ambassador of JSW last year.
JSW continues with their tradition of launching compelling campaigns ahead of the Olympics and it is no different this time around. The film highlights the athletes’ preparation and explores the emotional setbacks of failure at the Games. It shows the public reaction to the athletes’ failure and success. The film also emphasises that athletes should remain unfazed by both the outcomes and move forward to strive for better performance in their next challenge.
The film features a mix of renowned and emerging Indian athletes across several Olympic disciplines, including Neeraj Chopra, Nishant Dev, Preeti Pawar, Manu Bhaker, Manika Batra, and Muhammed Anas. Bollywood superstar Ajay Devgn has lent his voice to the film.
The thought-provoking campaign also celebrates JSW’s association with the Indian Olympic Association (IOA) for the Paris Games.
Parth Jindal, Founder, JSW Sports, said, “Rukna Nahi Hai as a JSW Group campaign, has now entered its third Olympic Games, and it has grown from being a slogan to now being an emotion, a belief that Team India and all of us will take to Paris. The film captures the essence of the athletes’ relentless pursuit, perfectly. For us, they are already champions. I am certain this film will inspire the contingent in Paris, and every single Indian who will be backing the athletes throughout the journey of the Games.”
WATCH THE THOUGHT-PROVOKING FILM
Paris Olympics 2024: The film features a mix of renowned and emerging Indian athletes across several Olympic disciplines Sports Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
