Yusuf Dikec: Turkey’s Olympic shooting sensation aims to trademark viral stance

Yusuf Dikec: Turkey’s Olympic shooting sensation aims to trademark viral stance

New Delhi: Turkish shooter Yusuf Dikec, who attracted worldwide attention, at the Paris 2024 Olympics is aiming to trademark his iconic stance. Dikec became an overnight sensation on the internet after he went viral for his nonchalant stance at the Paris Games.

Dikec, 51, won silver in the mixed-team 10m air pistol to claim Turkey’s first medal in the mixed-team event with his teammate Sevval Ilayda Tarhan. But the fact that he did so without protective equipment and breaking a sweat made him a global sensation.

Turkey’s Yusuf Dikec competes in the shooting 10m air pistol mixed team gold medal match on day four of the Olympic Games Paris 2024 at Chateauroux Shooting Centre on July 30, 2024 in Chateauroux, France. (Getty Images)

Dikec’s coach Erdinc Bilgili told AFP on Monday that the shooter wants to protect the commercial use of his pose and they are taking the help of the Turkish Patent and Trademark Office to stop the use of his pose without Dikec’s permission.

“After being informed of numerous trademark registration initiatives carried out without Yusuf Dikec’s knowledge, we submitted an application about a week ago,” Bilgili told AFP.

The viral sensation

Dikec’s composure and unflinching attitude at the Paris shooting range sparked thousands of memes on the internet as fans drew comparisons with James Bond. Impressed by Dikec, American billionaire and Tesla founder Elon Musk Elon Musk shared a video of himself striking the iconic stance.

His pose was widely imitated by his fellow athletes and sportspersons from other disciplines as well.

Swedish athlete Armand Duplantis celebrated his victory with the famous pose after passing 6.10m and setting the new Olympic record in the men’s pole vault final of the athletics event.

Sweden’s Armand Duplantis celebrates after winning the men’s pole vault final at the Paris 2024 Olympic Games at Stade de France in Saint-Denis. (Getty Images)

The latest to imitate the iconic pose was Chelsea striker Nicolas Jackson, who celebrated his goal against Crystal Palace in the English Premier League by striking the viral pose.

Several memorabilia bearing Dikec’s shooting pose including  T-shirts, mugs and mobile phone covers have gone on sale, according to Turkish news channel TRT Haber.

After winning the silver in Paris, Dikec admitted that his association with the security forces in the past was the reason behind the casual approach.

Dikec also revealed that he prefers to shoot without protective equipment as it comes naturally to him.

 Yusuf Dekic, the iconic Turkish shooter, wants to protect the commercial use of his pose with the help of the Turkish Patent and Trademark Office.  Other Sports Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today