The US military recently used the Tinder dating app to issue a warning to the Islamic State (IS) and its affiliated terror groups. The Washington Post reported that the message, broadcasted in Arabic across Lebanon, warned against engaging in violence against the United States and its allies.
The profiles featured direct messages stating, “Do not take up arms against the United States or its partners,” and included images of US warplanes. This unconventional strategy marked a departure from traditional military communication methods, raising eyebrows among observers and experts.
One US official confirmed to the Post that the campaign was a CENTCOM initiative. The ad’s placement on Tinder, a platform primarily used for social and dating interactions, has drawn criticism for its approach and effectiveness. Freelance writer Séamus Malekafzali highlighted the message’s impact on X (formerly Twitter), noting the explicit nature of the threat and its aim to deter Iranian-backed threats.
Following the Post’s inquiry, Tinder removed the advertisement, citing a breach of its policies on violence and political content. A defense official emphasized that while military information operations are conducted to support national security priorities, they must adhere to legal and policy safeguards. Critics, however, argue that this method may have been an “unforced error,” questioning its appropriateness and reach.
The timing of the ad coincided with heightened tensions between the US and Iran, particularly in light of Tehran’s threats against Israel following the death of Hamas leader Ismail Haniyeh.
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