New Delhi: “Under The Tongue,” a feature-length documentary examining the profound influence the boot franchise has had on the beautiful game, both on and off the field, will be released in the 30th anniversary of football’s most cherished franchise. The official trailer for the film, which will have its official premiere on December 5th, was released today.
The hour-long documentary, which was produced in partnership with SoccerBible, includes current stars Jude Bellingham, Alessia Russo, Aitana Bonmatí, and Trent Alexander-Arnold, as well as the football players who helped make Predator so iconic in its early years: David Beckham, Zinedine Zidane, and Eniola Aluko. These players reflect on their early memories and what it means to be a member of the Predator family.
What is the documentary all about?
Under the tongue trailer is now available
The documentary explores how a special fusion of industry-leading innovation, design that defined a culture, unmatched star power, and timing came together to produce a boot that would drastically alter the course of the football boot market and have a profound effect on adidas as a company.
Craig Johnston, the man who came up with the original concept of using rubber to create the now-iconic Predator teeth on the boot’s upper, takes viewers back to the very beginnings of Predator. He narrates the journey from his first epiphany while coaching children’s football in Australia to finally seeing the boots on the feet of the world’s best players in 1994. He then explores the silhouette’s undeniable impact over the next 30 years.
Senior adidas executives, members of the design team, and well-known fans—such as singer-songwriter and football enthusiast Louis Tomlinson—recount their personal experiences with Predator’s rise in the documentary.
Where can you watch the trailer?
the boot that changed the game forever. this is “UNDER THE TONGUE”. 👅👟
adidas Predator’s untold story drops Dec 11. don’t miss it on @adidasfootball YouTube. pic.twitter.com/SbqqB7jhOf
— adidas Football (@adidasfootball) December 5, 2024
While “Under The Tongue” will debut on December 11th, the 60-second trailer is currently accessible on Adidas football’s social media networks. The documentary will be accessible on the adidas football YouTube account starting at 9 PM CET.
The most recent Predator model launch is followed by the documentary. Goal-oriented, the design honors the franchise’s rich history by re-creating vintage champagne colorways and incorporating technological advancements that set the stage for the boot’s 2025 future. Now accessible at adidas.com/football.
Adidas football and their relevance
Grab the champagne; it’s time to celebrate the next generation of the adidas Predator. pic.twitter.com/2xy82v6FS1
— SoccerBible (@SoccerBible) December 3, 2024
In the football world, Adidas is the industry leader. The FIFA World CupTM, FIFA Women’s World CupTM, UEFA European Football ChampionshipTM, UEFA Champions LeagueTM, and UEFA Women’s Champions LeagueTM are among the world’s most prestigious football competitions for which it is the official provider.
Some of the best teams in the world, like as Real Madrid, Manchester United, Arsenal, FC Bayern Munich, and Juventus, are also sponsored by adidas. Leo Messi, Jude Bellingham, Aitana Bonmati, Mohamed Salah, Pedri, Lamine Yamal, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Manuel Neuer, Vivianne Miedema, Mary Fowler, and Wendie Renard are just a few of the top athletes in the game who are adidas partners.
Adidas have finally announced a new documentary, that shares the story behind Adidas Predators, the most iconic football cleats. Football Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
