UAE: In a trend-setting move, the International Cricket Council (ICC) launched a new software as part of a social media moderation programme for the Women’s T20 World Cup. The move is to help protect the cricket community from “toxic content” and safeguard the mental health of the players to “ensure a safer, kinder and healthier online community for the sport.”
ICC stated on the morning of the opening day of the T20 World Cup that the programme was to “promote a more positive and inclusive online experience for teams and players”. Over 60 players had already opted for the programme.
GoBubble, a software company from the UK, will provide a combination of AI (Artificial Intelligence) and human resources to monitor and moderate comments on the ICC’s accounts on all social media platforms. It will also monitor the accounts of the players who have signed up for this.
According to the ICC, the cutting-edge technology is designed to single out and hide from public view toxic content including hate speech, harassment, and misogyny. It will greatly help to create a safer space for fans to engage with the World Cup players.
“Very Big” step
South Africa wicketkeeper Sinalo Jafta was elated with the move and said that the players getting this kind of protection from social media was “very big”.
She added that social media protection will take a lot of weight off the players, especially at a tournament of the magnitude of a World Cup and will save the players from reading degrading comments about their personalities and personal lives.
The 10-team marquee tournament begins today (Thursday) in Sharjah with Bangladesh locking horns with Scotland before Pakistan face Asia Cup champions Sri Lanka in the evening game at the same venue.
The ninth edition of the Women’s T20 World Cup gets underway in Sharjah with the final scheduled in Dubai on October 20.
The cutting-edge technology is designed to single out and hide from public view toxic content including hate speech, harassment, and misogyny. Cricket Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
