Kolkata: Ahead of Akshaya Tritiya (April 30), which is considered to be an auspicious occasion, jewellery retailers are offering discounts on making charges and also on value of the yellow metal to attract customers. This comes at a time when gold prices are skyrocketing. The gold price have increased exponentially and 22-carat gold price is hovering around Rs 9,000 per gram in Kolkata.
Big jeweller retailers like Tanishq, PC Chandra Jewellers, Senco Gold, MP Jewellers, and others are giving various offers to increase their selling in the buying season. Tata Group’s Tanishq and Senco Gold are offering up to 20 per cent and 30 per cent discount on making charges for gold. Notably, Senco is also giving a flat Rs 350 discount on gold rates.
Senco Gold is offering its customers a 100 per cent discount on making charges and up to 15 per cent off on the value. MP Jewellers customers can avail a Rs 300 per gram discount on gold jewellery and a 10 per cent deduction in making charges.
PC Chandra Jewellers has announced a Rs 200 per gram discount on gold rates, 15 per cent off on making charges. The diamond purchasers will be entitled to get 10 per cent value discount.
“We are expecting Akshaya Tritiya to be very good as consumer confidence in gold is at an all-time high,” Annargha Uuttiya Chowdhury, Director, Anjali Jewellers, told PTI.
“To cash in on the gold craze, we are offering discounts on making charges to ensure the shopping experience is more exciting for customers.”
ICRA Analytics mentioned that gold exchange-traded funds (ETFs) category registered a jump of 98.54 per cent year-on-year to Rs 1,979.84 crore in February 2025, while it was Rs 997.21 crore in the same month a year ago.
The net assets under management (AUM) for gold ETFs surged to Rs 55,677.24 crore from Rs 28,529.88 crore during the same period.
Gold ETFs are for those investors who want to invest in the yellow metal without the complexities of physical ownership.
(With PTI inputs)
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Ahead of Akshaya Tritiya, major jewellers like Tanishq, Senco Gold, and PC Chandra are offering significant discounts on making charges and gold prices to capitalize on the auspicious occasion and soaring gold prices. Personal Finance Business News – Personal Finance News, Share Market News, BSE/NSE News, Stock Exchange News Today
