New Delhi: The renowned Spanish streetwear brand BERSHKA, part of the Inditex group, has made its official debut in India! Bershka is a bold and ambitious retail brand designed to empower young people to express their boldest selves. The brand has introduced its creative collections to its first store in Mumbai and has even launched its own online platform!
Bershka invites you to embrace the excitement of defining your own style for the first time, serving as a bridge between mainstream fashion and emerging subcultures and trends. It aims to inspire its audience and reshape high-street fashion by blending creative innovation, community connection, sustainable practices, and a forward-thinking mindset.
Music is also central to BERSHKA’s identity, integrated into every aspect of the brand. At Bershka, we present a cultural point of view and lifestyle that extends beyond clothing, providing an immersive platform that resonates deeply with our audience.
Bershka’s Product Lines
BSK Teen
The BSK Teen line is designed for a 10–12-year-old audience that is curious, social, natural, playful, and imaginative. This line is deeply embedded in digital culture, particularly through platforms like TikTok and YouTube.
BERSHKA/BSK Teen
BERSHKA/BSK Teen is influenced by music, social media trends, and viral challenges. It is particularly drawn to influencers and youth-oriented pop culture, targeting a unique, stylish, image-conscious, and adventurous customer base.
BERSHKA Women & Men
Engaging with brands that feel culturally relevant—whether through music, social media, or activism—this audience is rebellious, confident, and full of attitude.
Bershka’s Mumbai Store
The new collection is already available at India’s first Bershka store, located in one of the country’s most vibrant shopping centres, Phoenix Palladium, Mumbai. The store features the brand’s latest design concept, redefining retail spaces by prioritising services and enhancing product displays. This approach creates a fluid and engaging shopping experience, allowing customers to interact with the environment intuitively and efficiently.
With a spacious retail area, the store’s layout is structured yet dynamic, incorporating significant architectural elements that create a sense of movement. These elements integrate seamlessly with both perimeter and central furniture, fostering a dialogue between architecture and interior design. Additionally, the furniture arrangement follows a strategic commercial approach, optimising product display and enhancing in-store navigation, delivering precise product messaging.
The store features both physical checkouts and self-checkout drop-off points, which, along with the fitting rooms, structure the customer’s journey within the retail space. These zones have been carefully positioned to align with the natural flow of foot traffic, ensuring a seamless and efficient shopping experience.
One of the most striking aspects is the façade. With an impressive height of 10 metres, it stands as an iconic and recognisable feature. Its steel-panelled finish creates a strong aesthetic and material connection with the store’s interior design.
The store’s neutral palette reinforces Bershka’s globally recognised identity. Stone and steel cabinets provide durability and a sleek, contemporary feel, while fitting rooms lined with white tiles evoke a sense of cleanliness and spaciousness.
Through architectural design, spatial planning, and material selection, Bershka has created an innovative and sophisticated space that redefines the traditional shopping experience.
Bershka’s Online Platform
Bershka has launched its first store in India alongside its official e-commerce platform, offering customers the ultimate shopping experience from the comfort of their homes! The online platform, BERSHKA.COM, features a wide range of products from all brand lines: BERSHKA, BSK Teen, and WOMAN/MAN.
Shipping costs are Rs 290.00, with free shipping available for orders over Rs 2,990 on non-discounted items. In-store pickup orders are also eligible for free shipping.
Bershka’s Loyalty Programme – BERSHKA MMBRS
With the launch of its physical and online stores, customers can now join BERSHKA MMBRS, the brand’s exclusive loyalty programme, to enjoy financial incentives when registering with Bershka or subscribing to its newsletter.
Members receive 2 per cent cashback on each purchase—whether in-store or online—and 4% cashback on their first purchase through the app. Additional perks include birthday gifts, early access to new releases, participation in exclusive giveaways, and invitations to special events.
Bershka & Inditex: A Legacy of Fashion
Bershka is part of the Inditex Group, a global fashion powerhouse that also owns Zara, Pull&Bear, Massimo Dutti, Stradivarius, Oysho, and Zara Home. With a business model focused on constant innovation and customer service, Inditex operates an integrated platform of physical and online stores in over 200 markets and is committed to achieving climate neutrality by 2040. Inditex currently has 26 stores in India, including this new Bershka store. Zara, Massimo Dutti, and Bershka each have their own e-commerce platforms in the country.
Shop Bershka in India!
Get ready to shop the streetwear you’ve saved on your Pinterest board—now available in real life! From edgy streetwear to stylish accessories, discover Bershka’s latest collections at its Mumbai store and online at BERSHKA.COM.
Bershka, the Spanish streetwear brand, has officially launched in India! Shop the latest fashion trends at its Mumbai store or online at BERSHKA.COM. Fashion Lifestyle News -Fashion Trends, Beauty Tips, Celebrity Party News, Relationship advice, Travel and Food Tips
