New Delhi: Sheffield United have officially been taken over by COH Sports, an American-based consortium, marking a new era for the club. The group, led by businessmen Steven Rosen and Helmy Eltoukhy, has acquired full ownership of the men’s and women’s teams, Bramall Lane’s hotel, and all associated properties. The announcement came on Monday, following the completion of a buyout from Prince Abdullah Bin Mosaad Bin Abdulaziz Al Saud, ending his five-year tenure as sole owner.
Rosen and Eltoukhy, both experienced entrepreneurs, join the Sheffield United board as co-chairmen. Rosen is the founder of Resilience Capital Partners, while Eltoukhy chairs biotech giant Guardant Health. They have expressed their commitment to supporting manager Chris Wilder and CEO Stephen Bettis to ensure the club’s long-term growth.
Sheffield United Football Club is under new ownership.
COH Sports, a group of successful entrepreneurs, business partners and friends, established to invest in sporting opportunities, is delighted to confirm the acquisition of the Blades.
— Sheffield United (@SheffieldUnited) December 23, 2024
In a joint statement, the new owners revealed their ambition to see the Blades return to the Premier League and compete consistently at the top level. “We’re honoured to take over this historic club and are committed to keeping it accessible and affordable for fans. Sheffield United is rooted in the city’s culture, and we aim to make the supporters the centre of everything we do,” they said.
The Blades, currently leading the Championship after their relegation last season, add to the growing list of English clubs under American ownership. The recent takeover of Everton by the Friedkin Group means half of the Premier League clubs are now majority-owned by American investors.
Who are COH Sports?
COH Sports’ takeover of Sheffield United is officially complete.#twitterblades #sufc pic.twitter.com/PBUxuUoyvd
— The Bladesman (@The_Bladesman) December 23, 2024
COH Sports is an investment group focused on sports ventures, established by successful businessmen Steven Rosen and Helmy Eltoukhy. Rosen brings expertise from the finance sector, heading Resilience Capital Partners, while Eltoukhy is a pioneer in biotech, co-founding Guardant Health.
The consortium aims to combine its entrepreneurial experience to strengthen Sheffield United’s infrastructure and sporting ambitions. Their strategy includes financial stability, team development, and fan engagement. They see the Blades as a project with significant potential and intend to position the club as a Premier League mainstay.
With this acquisition, COH Sports has pledged to continue Sheffield United’s strong start to the season, providing the necessary support to return the club to the top flight.
Sheffield United’s takeover by COH Sports signals a new chapter for the Championship club. Football Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
