New Delhi: After becoming a huge brand in Ayurveda products, Swami Ramdev’s Patanjali Ayurveda has entered the insurance sector. Patanjali has acquired a major stake in Magma General Insurance. The business deal will help the company expand its business portfolio.
Patanjali’s entry into financial services will help it expand beyond the FMCG sector. Patanjali is aiming big by entering the financial services sector and possibility of listing four of its group companies through IPOs and also focusing on non-food businesses such as beauty and personal care.
Patanjali is engaged in the beauty and personal care sector and sells a wide range of natural and ayurvedic products such as shampoos, soaps, face washes and lotions. Patanjali also sells kurtas, pyjamas and jeans under its apparel line.
Patanjali is aggressively engaged in the business of natural and herbal ingredients and manufactures and sells ayurvedic products which are meant for healthy lifestyle. Patanjali has a strong distribution network in both rural and urban areas. Patanjali has successfully integrated Yoga and Ayurveda into its brand identity, promoting healthy lifestyle and ancient Indian heritage.
Patanjali Ayurveda has been strongly advocating for the ancient Indian system of medicine and has successfully made it popular across the world. By increasing the export of its products to America, Europe, Africa and Asia, Patanjali has strengthened the demand for indigenous products in international markets. The company has ensured global availability of its products using online platforms and international partnerships.
Along with this, by establishing Yoga and Ayurvedic research centers, Patanjali is establishing Ayurveda as an effective medical system in the global health system.
Patanjali Ayurveda, a leading brand in Ayurvedic products, has expanded into the insurance sector by acquiring a stake in Magma General Insurance. Biz News Business News – Personal Finance News, Share Market News, BSE/NSE News, Stock Exchange News Today
