New Delhi: Tether Holdings has announced the acquisition of a minority stake in Juventus Football Club, marking another step in its plan to diversify beyond the crypto world. The company, which issues the $142 billion USDT stablecoin, did not reveal the exact size or value of its investment in the Italian club.
The deal comes as Tether continues to expand its investment portfolio. The company reported over $7 billion in excess capital last month, a sharp rise from $1 billion just three months earlier. With this move, Tether aims to increase its presence in mainstream industries and explore new ways to integrate digital assets into everyday life.
Tether’s growing interest in Sports and Technology
Tether Investments Announces Strategic Minority Stake in Juventus Football Club @juventusfc 🦓
Read more: https://t.co/4qqeT5zLQy
— Tether (@Tether_to) February 14, 2025
Tether CEO Paolo Ardoino described the investment as a key step in merging digital assets with the sports world. He said the company plans to use its resources to bring blockchain, AI, and biotech closer to mainstream industries. “We will explore avenues for innovative collaborations and the potential to revolutionize the global sports landscape,” he said on February 14.
This is not Tether’s first venture into football. Last year, it became the sole kit sponsor for Swiss club FC Lugano through its Plan ₿ initiative. The company has been actively looking for opportunities to link digital assets with the sports sector, and Juventus appears to be the latest beneficiary of this strategy.
The sports industry has seen a growing interest from crypto firms, especially with European clubs moving away from betting sponsors. This shift has opened the door for digital asset companies to step in, bringing new financial models and fan engagement strategies. Other industries, such as Formula 1, have also welcomed crypto partnerships, as seen in Coinbase’s recent sponsorship deal with Aston Martin.
For Juventus, this investment could lead to new financial and technological opportunities. While the details of Tether’s stake remain undisclosed, its growing involvement in sports suggests that this could be the beginning of a deeper connection between football and blockchain technology.
Tether has acquired a minority stake in Juventus as part of its expansion beyond crypto. The move aligns with its strategy to merge digital assets, AI, and blockchain with mainstream sports. Football Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
