New Delhi: The beauty industry is ever-evolving, and Indian consumers are increasingly embracing innovative skincare and makeup trends. Inspired by Korean and Japanese skincare technology and remedies, many Indians are now incorporating skincare products that enhance skin health, maintain a youthful glow, and delay signs of ageing.
After a significant boom in 2024, with several new products and skincare techniques introduced in India, consumers were eager to explore advanced beauty trends tailored to their skin types.
Looking ahead, 2025 is set to bring exciting innovations, sustainable choices, and technology-driven trends. Experts predict a blend of futuristic advancements and a renewed focus on natural beauty. Let’s dive into the biggest beauty trends of 2025, with expert insights on what’s set to make an impact.
Beauty Trends to Watch Out for in 2025
1. Soft and Dewy Looks
Harlin Sachdeva, the Founder of House of Makeup, shares her insights on how 2024 trends will continue to thrive in 2025. “Dewy, fresh-looking makeup will still be in. What’s hot—and will continue to be hot—is makeup that makes skin look like skin, but luminous, like a light shining from within. Even in colour cosmetics, there’s a shift away from dramatic and bold eyeliners and eyeshadow hues. People are opting for softer eye makeup that enhances their no-makeup makeup look with a subtle lift.”
Adding to this, Vaishnavi Jain, the Head of Product Development at PAC Cosmetics, explains how dewy and natural makeup dominated in 2024 and will maintain its popularity in 2025. “Last year was all about embracing fresh, natural looks that focus on enhancing one’s features while promoting skin health. Dewy makeup remained popular, with liquid blush taking centre stage to create an effortless, radiant look.”
In 2024, skincare took centre stage, with consumers increasingly seeking products that combine functionality with luxury. While many makeup trends will remain dominant in 2025, new skincare technologies are also set to transform the industry.
2. Technology and skincare
One of the most innovative beauty concepts gaining traction is psychodermatology, which is set to become a major trend in 2025.
Psychodermatology combines dermatology and psychology to address the emotional and psychological factors affecting skin health. As research continues to uncover links between stress, anxiety, and skin conditions like acne, psychodermatology offers a holistic approach to skincare, shares Malvika Jain, the Founder & CEO of SEREKO. Consumers will increasingly look for products and treatments that go beyond just surface-level solutions, aiming to improve overall skin health by tackling the emotional triggers that impact their skin. This trend reflects a broader movement towards self-care, nurturing both mental and physical well-being.
With this shift towards mind-body wellness, people will prioritize skincare products that promote not only healthy skin but also emotional well-being.
Is Korean skincare still popular among Indians?
Yes! Korean skincare continues to grow in popularity in India and is expected to expand even further in 2025, says Harlin Sachdeva. Korea is far ahead in the beauty and cosmetics industry. One of their latest innovations—invisible sheet patches—is a game-changer for sun protection. You apply them over moisturised skin, layer them with ceramide cream and SPF, and you can stay in the sun for hours without worrying about UV rays, pigmentation, or tanning.”
These cutting-edge innovations, combined with new product launches and beauty technology, are set to take the Indian beauty market by storm.
From psychodermatology to dewy makeup and Korean beauty innovations, 2025 is shaping up to be an exciting year for the beauty industry. Experts emphasise the importance of choosing trends that align with your skin’s needs, so whether you’re embracing natural makeup looks or exploring new skincare technologies, staying informed will help you make the best beauty choices.
From Korean skincare innovations to the rise of psychodermatology, 2025 is set to redefine beauty. Here’s what experts predict will shape skincare and makeup trends in India. Beauty Lifestyle News -Fashion Trends, Beauty Tips, Celebrity Party News, Relationship advice, Travel and Food Tips
