New Delhi: According to UEFA guidelines, the Official Marks may not be used or appear in any way that would imply a connection to any other trade name, logo, or mark, or to any products or services (except from those provided by UEFA and its pertinent commercial partners).
Without UEFA’s permission, news organizations are not permitted to use the Official Marks to link themselves to UEFA and/or any UEFA competition. Without UEFA’s permission, news outlets should not authorize or permit any third party—apart from a UEFA commercial partner—to use the Official Marks to link themselves to UEFA and/or any UEFA competition.
Furthermore, according to UEFA, the Official Marks may not be utilized in any way that unjustly competes with UEFA’s commercial partners or amounts to ambush marketing.
What is Ambush Marketing?
The tactic known as “ambush marketing” is used by businesses or brands to capitalize on the advertising efforts of others in order to increase their visibility and revenue. Making consumers think that the marketing effort is connected to a certain sport, event, or team is its primary goal.
Ronaldo’s case
FRANKFURT, GERMANY – JULY 01: Ronaldo of Portugal shoots a penalty shoot during the UEFA EURO 2024 round of 16 match between Portugal and Slovenia at Deutsche Bank Park in Frankfurt, Germany on July 1, 2024. (Photo by Gokhan Balci/Anadolu via Getty Images)
After missing a critical penalty in the first part of extra time, Ronaldo broke down in tears, but he later went up to score Portugal’s first penalty kick in their shootout victory. After being charged with “ambush marketing” during Portugal’s Euro 2024 match against Slovenia this week, Cristiano Ronaldo may be disciplined by UEFA.
Cristiano Ronaldo is an investor and the brand ambassador for the wearable fitness technology company WHOOP, which released the 39-year-old’s heart rate statistics during Portugal’s round of 16 match against Slovenia on Monday night.
The Portuguese icon was spotted with a WHOOP device covered by a bandage on his left wrist. The company later shared his heart rate data on social media, revealing that it had decreased from over 170 beats per minute at the end of the first half to less than 110bpm prior to him missing the penalty in extra time.
Cristiano Ronaldo might get charged with ambush marketing after commiting an offence in the match against Slovenia. Football Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
