New Delhi: Google rubbed up some viewers of the Olympic Games the wrong way with an advertisement over the weekend. The ad displayed Google’s artificial intelligence program helping a girl write a letter to her sports idol.
The ad titled “Dear Sydney” ad was intended to showcase the capabilities of Google’s Gemini AI. It featured a father narrating how the tool wrote his daughter a letter to iconic American hurdler Sydney Michelle McLaughlin-Levrone.
However, the ad didn’t go down well with some viewers who slammed the idea of encouraging parents to coax their children to rely on AI rather than expressing themselves.
“It is one of the most disturbing commercials I’ve ever seen,” Syracuse University professor of advanced media in residence Shelly Palmer said in a blog post.
“This is exactly what we do not want anyone to do with AI. Ever.”
Google Ad faces backlash
Palmer slammed the commercial and questioned the logic of the ad by asking how can a poorly worded prompt to an AI tool express a person’s feeling better than they could do themselves.
“This commercial showing somebody having a child use AI to write a fan letter to her hero sucks,” author Linda Holmes wrote in a post on BlueSky.
“Who wants an AI-written fan letter?”
Social media users went one step further and questioned whether the commercial signalled a dystopian future in which human creativity tails off due to the presence of AI.
While tech enthusiasts have backed AI due to its benefits, teachers, musicians, artists, writers and others fear they will be replaced with advanced computers.
Google hasn’t responded yet to the backlash.
(With AFP Inputs)
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Social media users questioned whether the commercial signalled a dystopian future in which human creativity tails off due to the presence of AI. Sports Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
