New Delhi: Star all-rounder Ravindra Jadeja is regarded as one of the fittest cricketers in the world. The Indian icon is an inspiration for youngsters who aspire to become super fit like elite athletes. Jadeja, who is currently with the Indian team in Australia for the Border-Gavaskar Trophy, has joined an inspiring new campaign of AS-IT-IS Nutrition, one of India’s fastest-growing sports nutrition brands. The campaign, which is launched for the ATOM product range, features Jadeja, the world’s number one Test all-rounder.
The campaign symbolises Jadeja’s never-say-die attitude on the field with a powerful tagline “Legends paida nahi hote, mehnat se banaye jaate hain,”. Just like Jadeja, the campaign celebrates the values of relentless effort and perseverance.
In this day and age when fitness has become an important part of an athlete’s professional and personal life and nutrition is one of the key components in overall fitness health, the ATOM is perfect for athletes and fitness enthusiasts who seek quality and performance to reach the optimum level in sports and fitness-related activities.
Jadeja continues to inspire on and off the field
Jadeja is regarded as the best fielder in the world and without supreme fitness, it won’t be possible for him to reach the level at which he performs on the field.
In an Instagram reel shared by Jadeja on his official handle, the star all-rounder can be seen doing his trademark sword celebration with the bat and scoring a direct hit while fielding.
Jadeja elated to join fitness revolution
Jadeja expressed his happiness in joining the fitness revolution and said that he is proud of joining the inspirational campaign and is more than happy to motivate others to give their best.
Meanwhile, Himmath Jain, Co-Founder of AS-IT-IS Nutrition was extremely proud of the association with Jadeja: “At AS-IT-IS Nutrition, we have always believed in empowering athletes and fitness enthusiasts with premium products. The ATOM range embodies this vision, just as Ravindra Jadeja symbolizes the relentless spirit of hard work and perseverance. With the incredible response we’ve received, we’re confident in reaching our goal of Rs. 1,000 crore GMV in the near future.”
After sitting out of the first two Tests, Jadeja scored a brilliant half-century in the third Test at the Gabba, Brisbane, which ended in a draw. He was picked in the fourth Test in Melbourne and bagged a wicket on Day of the Boxing Day Test.
Ravindra Jadeja, who is currently with the Indian team in Australia for the Border-Gavaskar Trophy, has joined an inspiring new fitness campaign. Cricket Sports News: Latest Cricket News, Cricket Live Score, Sports Breaking News from Sports Today
