With historic MoU, gaming industry gets a new lease of life

With historic MoU, gaming industry gets a new lease of life The Advertising Standards Council of India’s MOU with major gaming bodies (AIGF, FIFS, EGF) marks a significant step towards curbing illegal online gaming ads and promoting responsible advertising practices. This collaboration aims to protect Indian consumers from fraudulent platforms while fostering the growth of the legitimate fantasy sports industry. The focus is on emphasizing skill-based gameplay, diversifying beyond cricket, and ensuring sustainable growth amidst tax changes and challenges to maintaining ethical standards.